A Hyro Customer Experience Center (CXC) is a collection of physical and digital elements that meet through interactivity and are supported by compelling digital visualizations.
Nowadays, a lot of companies still have outdated meeting rooms or experience centers where the content cannot be adapted easily.
While inviting guests at your office, you want to tell your brand story in an innovative way. You want to immerse them into your story so they will memorize your brand experience. Nowadays, a lot of companies still have outdated meeting rooms or experience centers where the content cannot be adapted easily. To capture people’s attention, you need to think differently and start using digital storytelling in combination with technology.
What is it?
A Hyro Customer Experience Center (CXC) is a collection of physical and digital elements that meet through interactivity and are supported by compelling digital visualizations. Within this CXC the immersive room often is perceived as the beating heart of the center. Next to that a collection of other demo setups is added to bring across the company's brand story through digital storytelling to high-profile customers. The entire CXC is managed and powered by Hyro Storytelling Software - allowing for full flexibility and customizability.
How does it work?
When a guest enters the CXC he or she will immediately feel that they are at the center of the experience since the content is tailored to them. Based on the preference they are guided or non-guided through a collection of physical and digital elements. These physical and digital elements are chosen Based on the brand story your company wants to tell. Such a selection could for example consist of LED screens, interactive signage, an immersive experience room and an innovation lane.
As a user you have full flexibility to create and update your content, since any setup and any screen in the center uses the Hyro Storytelling Software. Anyone can create and adjust content to the type of story that they want to bring across.
The CXC serves multiple purposes. It allows for impressive presentations, (product) demos, internal and external collaboration projects such as design sprints, faster decision making, onboarding purposes and both guided and non-guided tours. During this impressive experience the customer is always at the center. The CXC is the innovative eye-catcher of your office building.
The CXC is a fixed set-up, often installed at the headquarters of a company. Based on the brand story of the company, the use of various digital and physical set-ups is defined. The CXC comes in different shapes and sizes and is always tailored to the specific needs of a company. As a company you team up with Purple to discover your needs in order to tell your brand story and really immerse your customer.
By taking your audience on a customized visual journey, they’ll remember more than just your brand name: you will impress them with an unforgettable and memorable experience. An experience that creates a long-lasting positive connection with your brand. The CXC offers full flexibility and is customizable towards any target audience. Because of interactivity and customized content the customer becomes part of the experience. The CXC helps to uplift the power of your brand by shortening the sales cycles, increasing deal sizes, improving customer relations and streamline important decision making processes.
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