Case Study

Samsung

The product launch of the Galaxy Note10.
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Samsung - launch Galaxy Note10
DEtails

Client

Samsung

Location

Amsterdam

Hardware set up

Pop X

Year

2019

Sales training of the Galaxy Note10

Challenge

How to launch the Galaxy Note10 with the appropriate grandeur?

Solution

Samsung used a Pop up version of the Purple Immersive Experience, the so called Pop X created by Purple Creative Innovators.

Result

With the help of the Pop-X they managed to train over 100 brand ambassadors, to infuse them with product knowledge and enhance their sales strategy. The deployment was extended with extra weeks, due to its success.

Credits

AV Partner

Bourgonje B.V.

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